The People Behind Gulmarg Snowline

Junaid Mushtaq Khan, founder of Gulmarg Snowline

Junaid Mushtaq Khan

Founder · Snowboarding Khan

Junaid has been guiding and exploring these mountains since he was eighteen — years spent learning the terrain, the snow, the weather and every side of Gulmarg.

Aatif Bashir, co-founder of Gulmarg Snowline

Aatif Bashir

Co-Founder · Snowboard Instructor

Aatif has been snowboarding since he was fifteen, and the board is what he knows best. He teaches riders from their very first day on the snow — stance, balance and edge control — through to linking turns confidently on the steeper terrain and deeper snow around Gulmarg.

Our Team

We've handpicked experienced, passionate and respected local instructors and mountain guides. From beginner slopes to the powder of Apharwat and the backcountry terrain around Gulmarg, our team chooses the right experience for your ability, your goals and the conditions on the day.

Skier descending through low cloud on a Gulmarg mountainside

What We Stand For

Local Knowledge

Our local knowledge is second to none. We know Gulmarg not just as a ski resort, but as our home.

Whether you're looking for ski lessons, snowboarding lessons, powder skiing or backcountry terrain, we'll help you experience Gulmarg like a local.

Safety

Safety is our primary concern. The mountains are unpredictable and every day in Gulmarg is different. We follow responsible procedures and make decisions based on weather, snow conditions, terrain and your ability.

Our goal is to give you the freedom to improve your skiing and snowboarding while understanding the importance of mountain safety. From your first lesson to more challenging terrain, we put safety first.

Social Responsibility

We're a company with a conscience. Adventure tourism should create opportunities for the people who live and work in the mountains. That's why we support local ski instructors, snowboard instructors, mountain guides and other local professionals, and why we want to help build long-term careers within Gulmarg's growing ski tourism industry.

We also ask our guests to respect the local community, the culture and the environment. When you choose a local company, you're not only experiencing Gulmarg with people who know the mountains — you're supporting the local economy.

Sustainability

Gulmarg's mountains are our greatest asset, and we want them to stay special for future generations.

We encourage responsible travel, respect for the terrain, and an adventure industry that is properly regulated and gives local people a real future. The future of skiing and snowboarding in Gulmarg depends on protecting the environment while creating meaningful opportunities for the people who live here.